Retail Marketing - Shopping Center Marketing

Dotfusion clients Scarborough Town Centre and First Canadian Place took top honours at the 34th Annual International Council of Shopping Centre’s MAXI Marketing Awards.
Merit Awards were presented to Yorkdale Shopping Centre, Lougheed Town Centre and Halifax Shopping Centre. High-Fives to all from your friends at Dotfusion.
[See all the Winners]

Only a few smart Internet Sites have figured out how to appeal to a large constituency with time to spend and money to burn.
[Full story at businessweek.com]

If you’re building a website for female consumers, then you need to do it differently than if your site is for males or for everybody.
[Full story at imediaconnection.com]

Bootlegger is holding an Internet voting contest, which allows the public to choose their favourite youth models.
The person with the most votes by the end of September will receive the $10,000 to use for school or charity work.
[Full story at lfpress.ca]

With more and more big brands pushing commercial spots to drive respose to the web, accountability and measurment are taking the guess work out of the campaign and increasing bottom line performance.
Find out how P&G is driving traffic from TV to downloadable online coupons.
[Full Story from DMNews]

Answer - A new 2006 ICSC Maple Leaf Award and they are Dotfusion clients.
The 2006 Canadian Shopping Centre Awards were presented last night by the International Council of Shopping Centers (ICSC).
These 5 Shopping Centres each took home a Maple Leaf, the prize awarded for first place in a given category.
Congratulations!
[Full Story]

Spurred on by the success of Abercrombie and Fitch and American Eagle, a new slate of U.S. retailers, including Brooks Brothers, Pacific Sunwear and the owner of the Lane Bryant plus-size women’s clothing chain, have been looking at locations in Canada.
[Full Story at canada.com]

Goal - Attract consumers searching for retail stores to client Shopping Center Websites.
Result - Search program moves Dotfusion Shopping Center clients towards the top ranks in Google, Yahoo and MSN for increasing number of retail store key phrases.

Click here for example of 3 clients in Top 3 ranking.
Contact us for more information on Search Programs.
800.710.8476 […]

Once snubbed by the insular fashion world for their sometimes snarky reviews and tiny audiences, fashion bloggers are now attracting the attention of the fashion establishment. As blogs claim bigger followings, and advertisers shift more spending to them, designers see these independent Web publishers as a new marketing opportunity.
[Full story at post-gazette.com]

The internet is becoming more popular with shoppers and more important to retailers as a study reveals a £767million drop in town centre spending. Christmas, the shopping peak of the year, is set to be the battleground between off and online retailers. Online retailers are predicted to do well.
[Full Story at badmouthmedia.com]