Monthly Archives: September 2006

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Canadian Shopping Centres Go to the MAX!

September 29, 2006 – Dotfusion clients Scarborough Town Centre and First Canadian Place took top honours at the 34th Annual International Council of Shopping Centre’s MAXI Marketing Awards. Merit Awards were presented to Yorkdale Shopping Centre, Lougheed Town Centre and Halifax Shopping Centre. High-Fives… Read More

Boomers: A Web-Marketing Bonanza

September 28, 2006 – Only a few smart Internet Sites have figured out how to appeal to a large constituency with time to spend and money to burn. [Full story at businessweek.com] Link to this post!

Gender Marketing Web Design Differences

September 27, 2006 – If you’re building a website for female consumers, then you need to do it differently than if your site is for males or for everybody. [Full story at imediaconnection.com] Link to this post!

UWO student Rachel Stinson lands a gig as a Bootlegger model.

September 26, 2006 – Bootlegger is holding an Internet voting contest, which allows the public to choose their favourite youth models. The person with the most votes by the end of September will receive the $10,000 to use for school or charity work. [Full… Read More

Direct Response TV Evolves with Online Mix

September 25, 2006 – With more and more big brands pushing commercial spots to drive respose to the web, accountability and measurment are taking the guess work out of the campaign and increasing bottom line performance. Find out how P&G is driving traffic from… Read More

What do these Shopping Centres have in common?

September 21, 2006 – Answer – A new 2006 ICSC Maple Leaf Award and they are Dotfusion clients. The 2006 Canadian Shopping Centre Awards were presented last night by the International Council of Shopping Centers (ICSC). These 5 Shopping Centres each took home a… Read More

Slew of U.S. retailers scouting Canadian sites

September 20, 2006 – Spurred on by the success of Abercrombie and Fitch and American Eagle, a new slate of U.S. retailers, including Brooks Brothers, Pacific Sunwear and the owner of the Lane Bryant plus-size women’s clothing chain, have been looking at locations in… Read More

Dotfusion Clients Get Found in Search

September 19, 2006 – Goal – Attract consumers searching for retail stores to client Shopping Center Websites. Result – Search program moves Dotfusion Shopping Center clients towards the top ranks in Google, Yahoo and MSN for increasing number of retail store key phrases. Click… Read More

Fashion shows now saving space, respect for blogs

September 14, 2006 – Once snubbed by the insular fashion world for their sometimes snarky reviews and tiny audiences, fashion bloggers are now attracting the attention of the fashion establishment. As blogs claim bigger followings, and advertisers shift more spending to them, designers see… Read More

Online shopping creeps up on high street retailers

September 13, 2006 – The internet is becoming more popular with shoppers and more important to retailers as a study reveals a £767million drop in town centre spending. Christmas, the shopping peak of the year, is set to be the battleground between off and… Read More

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