Retail Marketing - Shopping Center Marketing

Today’s modern digitized consumer is on the go constantly and no longer tethered to their PC’s. Fortunately for marketers, consumers still expect to be always connected via phone, blackberry,etc. Mobile marketing helps close the loop in cross channel integration and a medium worth serious consideration when planning your media mix. [Full Story]

Tell us you can resist this…

Only once per day. Of course, contact us if you are interested in trying this for your brand. [Click to Scratch] Who says Blogs can’t be fun!

Retail landlord Ivanhoe Cambridge Inc. has struck a $981-million (U.S.) deal to buy the interests of its ailing U.S. partner Mills Corp. in three malls, including high-profile Vaughan Mills near Toronto. [Full Story]

Solving a Sudoku puzzle parallels the pursuit of customer, competition and operational analysis.

The techniques used for solving the puzzle include trial and error, reminder marks, elimination and projection and pattern recognition. [Full Story]
Got an itch to play? Click Here

Online social marketing has become a cutural phenomenon over the last year. MySpace.com is a social network that enables people to create profiles, share their thoughts and connect with others. It is estimated that marketers will spend over $280 million advertsing on social network sites in the US alone. [Full Story]

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Email is often overlooked and it’s power underestimated by the next big buzz in digital marketing. Here’s five ideas to ensure better results from email campaigns and overall marketing efforts.

Remember objectives drive strategies and strategies drive tactics.
Don’t underestimate the importance of valuable and relevant content.
Transactional emails are a marketing opportunity.
Integrate paid search with email.
Look before [...]

Wealthy consumers prefer using the internet and email to research luxury brands for new products and services. The web and email are the best ways for luxury firms to reach out to the wealthy and present offers. Seventy-five percent of those surveyed said they want to receive offers (via email) from companies they have a [...]