Yearly Archives: 2006
December 22, 2006 – Let’s look back at some of the predictions others made for 2006 to see how they panned out … [Full story at iMediaconnection.com] Link to this post!
December 20, 2006 – When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles. [Full story… Read More
December 18, 2006 – Avoid holiday email worst practices, and you’ll not only avoid a lump of coal in your stocking, your bottom line will be feeling that holiday spirit for months to come. [Full story at iMediaconnection.com] Link to this post!
December 15, 2006 – Most marketing people believe that coupons simply grow revenue at the expense of profits; in other words, buying your customers. However, the true power of coupons is the ability to drive favorable consumer behavior. The trick is to determine what… Read More
December 14, 2006 – Online advertising offers tools to make ads relevant to consumers by showing them how a given product fits their lifestyles. [Full story at iMediaconnection.com] Link to this post!
December 11, 2006 – The ability to analyze customer data in meaningful ways is more important than ever for marketers. Driving Web site traffic, personalizing content and improving ROI can’t happen without sufficient levels of customer data and sophisticated analysis of that data. [Full… Read More
December 8, 2006 – Nine out of 10 shoppers said they would switch brands, regardless of quality or cost, if the new brand were associated with a philanthropy. Moreover, 83 percent of survey participants said they trust a company more if it’s considered to… Read More
December 5, 2006 – New targeting strategies are part of retailers’ efforts to boost sales by better matching deals with customers most likely to respond as this season’s shopping race begins. [Full story at baltimoresun.com] Link to this post!
December 4, 2006 – Melissa Rosselli had every reason to believe Thursday morning wouldn’t be a shoe-in. She had won a raffle at Rack Room Shoes and was going to get 86 seconds to grab as much footwear as she could. [Full story at… Read More
November 29, 2006 – A recent survey by ICOM, an advertising agency network, found that marketers worldwide see newspapers waning in influence. Asked which media types were growing most quickly, respondents put blogs, Internet ads and search engine marketing all in the top 10.… Read More